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Website Traffic definition
Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.

Web traffic is measured to see the popularity of web sites and individual pages or sections within a site.

Information collated when monitoring web traffic

• The number of visitors.

• The average number of page views per visitor – a high number would indicate that the average visitors go deep inside the site, possibly because they like it or find it useful.

• Average visit duration – the total length of a user’s visit. As a rule the more time they spend the more they’re interested in your company and are more prone to contact.

• Average page duration – how long a page is viewed for. The more pages viewed, the better it is for your company.

• Domain classes – all levels of the IP Addressing information required to deliver Webpages and content.

• Busy times – the most popular viewing time of the site would show when would be the best time to do promotional campaigns and when would be the most ideal to perform maintenance

• Most requested pages – the most popular pages

• Most requested entry pages – the entry page is the first page viewed by a visitor and shows which are the pages most attracting visitors

• Most requested exit pages – the most requested exit pages could help find bad pages, broken links or the exit pages may have a popular external link

• Top paths – a path is the sequence of pages viewed by visitors from entry to exit, with the top paths identifying the way most customers go through the site

• Referrers; The host can track the (apparent) source of the links and determine which sites are generating the most traffic for a particular page.

content from wikipedia.org